Love Food Hate Waste

'What’s In Your Kitchen?' Campaign

Love Food Hate Waste

LUX worked with the Love Food Hate Waste campaign team to co-ordinate a project showcasing a series of recipes submitted by members of the public.

The goal was to produce a portfolio of accessible, on-trend recipe and ingredient images to illustrate a new recipe book – ‘What’s In Your Kitchen?’. A supporting series of short films were also produced, documenting step-by-step guides for each recipe. 

Alongside the co-ordination of moodboards and the sourcing of props used in the shoot, LUX prepped, cooked, and styled the entire suite of recipes during the week-long shoot.