Having created customer personas and built highly-targeted segments, LUX executed Facebook conversion campaigns for London Craft Beer Festival to drive online ticket sales through their website.
- The series of conversion campaigns contributed massively to ticket sales with an ROI of 476%
- 29,920 reach and 13,489 engagements from Facebook ads
- Engagement rate of 3% (industry average of 1.2%)
- In the final month of Facebook advertising activity, 20% of London Craft Beer Festival’s ticket sales can be attributed to conversion campaigns