PR Launch Campaign


LUX developed and executed a mutli-channel PR strategy designed to deliver high-impact coverage during the launch of Gaucho’s flagship Scottish restaurant. News desks, consumer titles & trade titles were engaged during the pre-launch phase and several high-profile feature angles were defined and placed within tier 1 media titles.

A series of media & influencer events were held during the opening week, including The Divine Bovine which saw the ‘great and good’ of Edinburgh gather for an evening of Argentinian Malbec, a 4 course exclusive menu and a beef masterclass by Chef Director Jamie Robertson Marketing Director Matt Ford.

The PR launch campaign secured the following results, by executing a blend of news coverage, exclusive features and reviews:

  • 50+ pieces coverage
  • 618M online readership
  • 133K estimated coverage views
  • 145K circulation
  • 3.29K social shares