LUX developed and deployed an intensive multi-channel PR campaign geared to engage print & online media, trade titles, bloggers and influencers to create a tidal wave of coverage.
- Edinburgh’s most talked about restaurant opening of 2016
- 80+ pieces of impactful media coverage in the run-up to launch
- Coverage reached 18.2m people across the U.K
- Dishoom scooped the List’s ‘Reader Award’ at the 2017 Eating and Drinking Guide launch