LUX

Dishoom

PR Launch Campaign

Dishoom

LUX developed and deployed an intensive multi-channel PR campaign geared to engage print & online media, trade titles, bloggers and influencers to create a tidal wave of coverage.

  • Edinburgh’s most talked about restaurant opening of 2016
  • 80+ pieces of impactful media coverage in the run-up to launch
  • Coverage reached 18.2m people across the U.K
  • Dishoom scooped the List’s ‘Reader Award’ at the 2017 Eating and Drinking Guide launch