Wemyss Family Spirits partnered with LUX to reposition their premium blended malt Scotch brand Wemyss Malts ahead of a global relaunch. Creating a compelling point of difference, we developed the striking proposition ‘Vivid Expressions in Whisky’. This captured the colourful world of the portfolio whilst enabling the brand to own a unique proposition that engages senses and imagination beyond traditional flavour messaging.

From the core proposition and ‘The Whisky Curators’ tagline to brand guidelines, hero video, signature serve photography and social strategy, we delivered a complete brand repositioning. In the first three months, the campaign generated 13.5 million impressions and strong site engagement, leading to an ongoing always-on social programme managed by LUX.