Laithwaites partnered with us to create a new-to-market wine brand with serious appeal amongst their extensive offering, aligned with their core business objectives spanning sustainability, impact and the brand’s ethos of ‘doing things beautifully’. They sought to tap into new and future generations of wine drinkers looking for brands that offer a ‘conscious’ choice, without sacrificing on quality. Our solution: w/o – shorthand for ‘without’ – a stripped-back brand proving less can be more. The minimalist identity featured 100% post-consumer recycled Wild Glass bottles, simple one-colour labels, and succinct messaging that resonated across digital channels.

From brand strategy through packaging, advertising and social assets to comprehensive brand toolkit, we delivered a complete market ready solution. w/o quickly achieved Top 30 bestseller status, full product range expansion, and international roll-out including the US market.