Tamnavulin
Uncovering the other side of speyside
Context
An easy-drinking single malt with Speyside credentials, Tamnavulin is a great choice for those looking to ‘trade up’ from blended malts. Relaunched in 2016 to mark the distillery’s 50th anniversary, the brand had since made huge strides building a domestic and international sales footprint; based on three-pronged strategy of competitive pricing, premium packaging and – of course – that iconic Speyside taste profile.
Insights
Tamnavulin is based in the ‘Manhattan of whisky country’ – Speyside. With over 50 working distilleries, each trading on the provenance of the region, finding a distinct point of difference is crucial; especially for a brand that wanted to be the go-to Speyside single malt for those new to the category.
Big Idea
Our campaign – ‘The Other Side of Speyside’ – addressed Tamnavulin’s challenge head on; unearthing little known idiosyncrasies and remarkable eccentricities about the world’s most famous whisky region in a way that only a brand in the know, would know. A series of spellbinding short films featuring real life protagonists as diverse as bison, sled dogs and vintage train enthusiasts lay at the heart of this awareness-driving campaign. Themes of passion, craft and commitment found a natural alignment with stories about the distillery team, who embody these same values when producing each and every bottle of Tamnavulin Single Malt Whisky.
The Results
This three-month campaign had a significant impact for Tamnavulin, cutting through the noise with a genuine point of difference while engaging target consumers beginning their own Speyside discoveries.
45K+
social media engagements
+166%
ROI on advertising spend
