Edinburgh Gin Website

Edinburgh Gin Website

Developing an online destination for a market disruptor.

Context

The innovator behind the global flavoured gin boom, Edinburgh Gin was going from strength to strength but needed an online destination that could tell its story – from farmer’s market to the UK’s 5th biggest gin brand – not least a place to showcase its vibrant and ever-expanding portfolio. LUX was tasked with designing an online shop front that was flexible and intuitive – allowing the site to grow as the brand’s footprint continued to expand.

Insights

Taking inspiration from the much-loved Edinburgh Gin distillery tours, the full responsive e-commerce website was designed to hero each of the brand’s core range gins, with bold block colours to signify flavour cues and tasting notes. The block format also supported the homepage moving quickly into ‘campaign mode’; to give the impression of a takeover when the brand was rolling out new product launches or spikes of communications activity. Like the range, the bold and vibrant visuals used throughout the site are fresh, bright and inviting – an accurate representation of your favourite Edinburgh G&T.

Big Idea

Taking inspiration from the much-loved Edinburgh Gin distillery tours, the full responsive e-commerce website was designed to hero each of the brand’s core range gins, with bold block colours to signify flavour cues and tasting notes. The block format also supported the homepage moving quickly into ‘campaign mode’; to give the impression of a takeover when the brand was rolling out new product launches or spikes of communications activity. Like the range, the bold and vibrant visuals used throughout the site are fresh, bright and inviting – an accurate representation of your favourite Edinburgh G&T. 

The Results

Since launching, the new website has given Edinburgh Gin greater control of this important 'owned' channel. From facilitating sell-out product runs to switching effortlessly into 'campaign mode' the site now keeps pace with the growth of the brand as well as being ready to scale at any given moment.

Edinburgh
27 Maritime Street Edinburgh
EH6 6SE