Dark Matter

Dark Matter

Brand World Development

Defining the world of Dark Matter –¬†stepping outside the norm and inviting consumers into the enigmatic world of rum.

Development of a brand proposition and creative platform for Dark Matter that connects and creates meaning with its target consumers. This is applied through the brand’s attitude and activations, from NPD to communications.

What We Did

Recipe development
Drinks Styling
Art Direction


Till Britze

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Edinburgh Gin, Mackays & the LUX Studio

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