Dark Matter
Stepping out of the ordinary
The Brief
Using the proposition ‘Out of the Ordinary’, develop a content suite that visualises the world of Dark Matter; appealing to rum aficionados and novices alike.
The Insight
Easy-to-make mixed drinks and cocktail inspiration has never been more appealing to consumers. Enabling at-home exploration helps cement the place of brands in the lives of spirits lovers; particularly when on-trade discovery or activation may not be possible.
The Big Idea
Inspired by that ‘what if…?’ moment, Dark Matter is dedicated to departing from the norm and finding new ways to invite spirits drinkers into the enigmatic world of rum. Accessible serves-meet-highly stylised photography to create content that captures that spark of discovery.
