LUX

Food & drink brand specialists

We are LUX

The UK’s only food & drink brand development agency.

Powered by sector-specific expertise, we are an award-winning team of strategists and creatives working across new product development, packaging design and communications.

Based in Edinburgh and London, we work with household name brands and high growth start-ups.

From the LUX Food & Drink Studio – a purpose-built photography, video and new product development kitchen – we produce content, campaigns and collateral for a global audience.

Who We Are

Mhairi MacLeod

Mhairi MacLeod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director'.

Alice Will

Alice Will

Co-Founder, Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for household name food and drink brands and high growth start-ups. Alice was named 'Emerging Director of the Year' by the Institute of Directors.

Mandy Hamilton

Mandy Hamilton

Senior Designer

A celebrated and experienced designer whose portfolio includes packaging, print, merchandise design and campaign collateral for some of the UK's biggest household name brands. Trained at Glasgow School of Art, Mandy's skill-set enables her to craft designs for ambitious brands looking to make an impact.


Adam Copeland

Adam Copeland

Digital Designer & Content Producer

A talented and respected creative whose portfolio includes mixed media campaigns for web, social media and email. Art school trained, Adam boasts illustration, photography and animation among his impressive skill set, which he draws on when creating social media and digital content for LUX's clients.

Katy Stollery

Katy Stollery

Communications Account Director

With 15 years’ experience working in communications, Katy delivers award-winning consumer PR campaigns for major brands in the UK and internationally. A whisky specialist, Katy was instrumental in the development of global campaigns for The Famous Grouse as well as UK campaigns for Highland Park and The Macallan.

Caoilfhionn

Caoilfhionn

Senior Social Media Strategist

An award-winning social media strategist, Caoilfhionn has worked on international campaigns with global brands in food, travel and fashion. Her expertise in social listening and social media advertising ensures brands achieve their goals in the social media space. In her spare time, Caoilfhionn works with brands as an Instagram influencer.


Phil Bolger

Phil Bolger

Social Media Manager

A talented and experienced Social Media Manager with a proven track record of building social media communities for well-known Scottish brands. Phil drives engagement through customer service management and social listening to onboard and nurture brand advocates.

Charlotte Leith

Charlotte Leith

Creative Copywriter

An experienced copywriter whose portfolio includes print, social, web and advertising campaigns for brands operating nationally and internationally. Charlotte is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.

Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand strategy and product positioning, Leila is a trend-spotter and market analyst. Leila is also adept at bringing brands to life through recipe development and is a Le Cordon Bleu qualified food stylist.


Chris Knox

Chris Knox

Senior Project Manager

With 10+ years expertise, Chris has an exceptional track record of delivering a variety of projects and campaigns, both online and offline. Responsible for traffic management and efficiencies, Chris ensures all LUX activity runs on time, on budget and with the ultimate goal of exceeding expectation.

Emily Gray

Emily Gray

Senior Brand Manager

Emily comes from a broad marketing background in the food & drink industry, with experience in strategy, campaign management and analysis. With a digital focus, Emily compiles communications strategies and leads campaigns with a multi-channel mix including email marketing, social media and digital advertising.

Eloise Leeson

Eloise Leeson

Brand Manager

Eloise is an all-round communicator, specialising in PR. Adept at turning words into stories, Eloise works with LUX's clients to communicate a message that’s true to them while seeking out opportunities to gain maximum coverage. Eloise was instrumental in the launch of Deliveroo into the UK.


Flora Manson

Flora Manson

Junior Designer

A keen illustrator and graphic designer, Flora's flair for design far exceeds her years. Flora's approach to design is underpinned by market analysis leading to the creation of mood boards and ultimately designs that are inventive yet informed. Flora is a keen foodie, passionate about nutrition and provenance.

Garry Torrance

Garry Torrance

Filmmaker

A highly reputable filmmaker whose work is regularly aired on television, Garry brings a wealth of experience to the creative team. Garry's technical knowledge and natural instinct for direction ensures the end result is distinctive, creative and a work of art.

Alan Donaldson

Alan Donaldson

Food & Drink Photographer

Alan boasts over 20 years' experience shooting food, drink and hospitality brands. An eye for detail combined with an impressive sector-specific track record, ensures a striking result. Alan is a preferred trainer for Le Cordon Bleu London on subjects relating to food photography and food styling.


Stewart Attwood

Stewart Attwood

Press Photographer

A seasoned and award-winning press photographer whose track record includes shots published in BBC, The Times, Telegraph, Guardian, Herald and Scotsman, to name but a few. Personality and professionalism drive results that capture the attention of picture editors in busy newsrooms UK-wide.

Richie Morgan

Richie Morgan

Filmmaker

A well-respected filmmaker, Richie brings over seven years experience and a full suite of videography skills to the table. From ideas generation, directing and editing, his portfolio includes press-pack footage, adverts, event coverage and mini-documentaries specifically for food & drink.

Paul Fraser

Paul Fraser

Web Developer

Well-versed in developing websites for food & drink brands, Paul synthesises brand identities with user-friendly websites, delivering impressive websites that are tailored to different audiences and KPIs. Paul specialises in combining custom-built functionality with open source solutions to create a bespoke yet cost effective result.


Laura Robertson

Laura Robertson

Finance Manager

A head for numbers, Laura oversees the day-to-day financial management of LUX, including invoicing and accounts payable.

Alex Nicol

Alex Nicol

Non-Executive Director

Alex Nicol has enjoyed a career developing brands for well known names including Beefeater Gin, Glenmorangie, Scottish & Newcastle and Whyte & Mackay. In 2010 he established Edinburgh Gin alongside his wife Jane; a brand credited with helping to revive the UK gin sector. Today, Alex sits on the LUX Board as a strategic advisor.

Who We Are

Mhairi MacLeod

Mhairi MacLeod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director'.

1/20

Alice Will

Alice Will

Co-Founder, Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for household name food and drink brands and high growth start-ups. Alice was named 'Emerging Director of the Year' by the Institute of Directors.

2/20

Mandy Hamilton

Mandy Hamilton

Senior Designer

A celebrated and experienced designer whose portfolio includes packaging, print, merchandise design and campaign collateral for some of the UK's biggest household name brands. Trained at Glasgow School of Art, Mandy's skill-set enables her to craft designs for ambitious brands looking to make an impact.

3/20

Adam Copeland

Adam Copeland

Digital Designer & Content Producer

A talented and respected creative whose portfolio includes mixed media campaigns for web, social media and email. Art school trained, Adam boasts illustration, photography and animation among his impressive skill set, which he draws on when creating social media and digital content for LUX's clients.

4/20

Katy Stollery

Katy Stollery

Communications Account Director

With 15 years’ experience working in communications, Katy delivers award-winning consumer PR campaigns for major brands in the UK and internationally. A whisky specialist, Katy was instrumental in the development of global campaigns for The Famous Grouse as well as UK campaigns for Highland Park and The Macallan.

5/20

Caoilfhionn

Caoilfhionn

Senior Social Media Strategist

An award-winning social media strategist, Caoilfhionn has worked on international campaigns with global brands in food, travel and fashion. Her expertise in social listening and social media advertising ensures brands achieve their goals in the social media space. In her spare time, Caoilfhionn works with brands as an Instagram influencer.

6/20

Phil Bolger

Phil Bolger

Social Media Manager

A talented and experienced Social Media Manager with a proven track record of building social media communities for well-known Scottish brands. Phil drives engagement through customer service management and social listening to onboard and nurture brand advocates.

7/20

Charlotte Leith

Charlotte Leith

Creative Copywriter

An experienced copywriter whose portfolio includes print, social, web and advertising campaigns for brands operating nationally and internationally. Charlotte is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.

8/20

Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand strategy and product positioning, Leila is a trend-spotter and market analyst. Leila is also adept at bringing brands to life through recipe development and is a Le Cordon Bleu qualified food stylist.

9/20

Chris Knox

Chris Knox

Senior Project Manager

With 10+ years expertise, Chris has an exceptional track record of delivering a variety of projects and campaigns, both online and offline. Responsible for traffic management and efficiencies, Chris ensures all LUX activity runs on time, on budget and with the ultimate goal of exceeding expectation.

10/20

Emily Gray

Emily Gray

Senior Brand Manager

Emily comes from a broad marketing background in the food & drink industry, with experience in strategy, campaign management and analysis. With a digital focus, Emily compiles communications strategies and leads campaigns with a multi-channel mix including email marketing, social media and digital advertising.

11/20

Eloise Leeson

Eloise Leeson

Brand Manager

Eloise is an all-round communicator, specialising in PR. Adept at turning words into stories, Eloise works with LUX's clients to communicate a message that’s true to them while seeking out opportunities to gain maximum coverage. Eloise was instrumental in the launch of Deliveroo into the UK.

12/20

Flora Manson

Flora Manson

Junior Designer

A keen illustrator and graphic designer, Flora's flair for design far exceeds her years. Flora's approach to design is underpinned by market analysis leading to the creation of mood boards and ultimately designs that are inventive yet informed. Flora is a keen foodie, passionate about nutrition and provenance.

13/20

Garry Torrance

Garry Torrance

Filmmaker

A highly reputable filmmaker whose work is regularly aired on television, Garry brings a wealth of experience to the creative team. Garry's technical knowledge and natural instinct for direction ensures the end result is distinctive, creative and a work of art.

14/20

Alan Donaldson

Alan Donaldson

Food & Drink Photographer

Alan boasts over 20 years' experience shooting food, drink and hospitality brands. An eye for detail combined with an impressive sector-specific track record, ensures a striking result. Alan is a preferred trainer for Le Cordon Bleu London on subjects relating to food photography and food styling.

15/20

Stewart Attwood

Stewart Attwood

Press Photographer

A seasoned and award-winning press photographer whose track record includes shots published in BBC, The Times, Telegraph, Guardian, Herald and Scotsman, to name but a few. Personality and professionalism drive results that capture the attention of picture editors in busy newsrooms UK-wide.

16/20

Richie Morgan

Richie Morgan

Filmmaker

A well-respected filmmaker, Richie brings over seven years experience and a full suite of videography skills to the table. From ideas generation, directing and editing, his portfolio includes press-pack footage, adverts, event coverage and mini-documentaries specifically for food & drink.

17/20

Paul Fraser

Paul Fraser

Web Developer

Well-versed in developing websites for food & drink brands, Paul synthesises brand identities with user-friendly websites, delivering impressive websites that are tailored to different audiences and KPIs. Paul specialises in combining custom-built functionality with open source solutions to create a bespoke yet cost effective result.

18/20

Laura Robertson

Laura Robertson

Finance Manager

A head for numbers, Laura oversees the day-to-day financial management of LUX, including invoicing and accounts payable.

19/20

Alex Nicol

Alex Nicol

Non-Executive Director

Alex Nicol has enjoyed a career developing brands for well known names including Beefeater Gin, Glenmorangie, Scottish & Newcastle and Whyte & Mackay. In 2010 he established Edinburgh Gin alongside his wife Jane; a brand credited with helping to revive the UK gin sector. Today, Alex sits on the LUX Board as a strategic advisor.

20/20