LUX

Food & drink brand specialists

We are LUX

The UK’s only food & drink brand development agency.

Powered by sector-specific expertise, we are an award-winning team of strategists and creatives working across new product development, packaging design and communications.

Based in Edinburgh and London, we work with household name brands and high growth start-ups.

From the LUX Food & Drink Studio – a purpose-built photography, video and new product development kitchen – we produce content, campaigns and collateral for a global audience.

Who We Are

Mhairi MacLeod

Mhairi MacLeod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director'.

Alice Will

Alice Will

Co-Founder, Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for household name food and drink brands and high growth start-ups. Alice was named 'Emerging Director of the Year' by the Institute of Directors.

Mandy Hamilton

Mandy Hamilton

Senior Designer

A celebrated and experienced designer whose portfolio includes packaging, print, merchandise design and campaign collateral for some of the UK's biggest household name brands. Trained at Glasgow School of Art, Mandy's skill-set enables her to craft designs for ambitious brands looking to make an impact.


Alec Macfarlane

Alec Macfarlane

Senior Designer

Alec has a wealth of creative experience within the food & drink industry. His portfolio includes a variety of medium, from digital to packaging design for a range of household name brands.

Oliver Dunn

Oliver Dunn

Designer

A talented and respected creative who specialises in illustration, experiential and graphic design. He is best known for his bold and expressive style and developing brand identity and style guides for a range of client projects.

Charlotte Leith

Charlotte Leith

Creative Copywriter

An experienced copywriter whose portfolio includes print, social, web and advertising campaigns for brands operating nationally and internationally. Charlotte is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.


Katy Stollery

Katy Stollery

Communications Account Director

With 15 years’ experience working in communications, Katy delivers award-winning consumer PR campaigns for major brands in the UK and internationally. A whisky specialist, Katy was instrumental in the development of global campaigns for The Famous Grouse as well as UK campaigns for Highland Park and The Macallan.

Caoilfhionn Maguire

Caoilfhionn Maguire

Senior Social Media Strategist

An award-winning social media strategist, Caoilfhionn has worked on international campaigns with global brands in food, travel and fashion. Her expertise in social listening and social media advertising ensures brands achieve their goals in the social media space. In her spare time, Caoilfhionn works with brands as an Instagram influencer.

Phil Bolger

Phil Bolger

Social Media Manager

A talented and experienced Social Media Manager with a proven track record of building social media communities for well-known Scottish brands. Phil drives engagement through customer service management and social listening to onboard and nurture brand advocates.


Sian MacKenzie

Sian MacKenzie

Senior Communications Account Manager

With experience working across the full communications mix for a luxury hotel group and a leading biscuit baker, as well as a range of whisky brands, Sian specialises in PR strategy development, campaign implementation and events management. Passionate about promoting best practice and embracing advances in the wider industry, Sian also sits on the CIPR Scotland Committee.

Eloise Leeson

Eloise Leeson

Brand Manager

Eloise is an all-round communicator, specialising in PR. Adept at turning words into stories, Eloise works with LUX's clients to communicate a message that’s true to them while seeking out opportunities to gain maximum coverage. Eloise was instrumental in the launch of Deliveroo into the UK.

Chris Knox

Chris Knox

Senior Project Manager

With 10+ years expertise, Chris has an exceptional track record of delivering a variety of projects and campaigns, both online and offline. Responsible for traffic management and efficiencies, Chris ensures all LUX activity runs on time, on budget and with the ultimate goal of exceeding expectation.


Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand strategy and product positioning, Leila is a trend-spotter and market analyst. Leila is also adept at bringing brands to life through recipe development and is a Le Cordon Bleu qualified food stylist.

Zsolt Stefkovics

Zsolt Stefkovics

Content Creator

Zsolt specialises in creating content for social media and digital platforms. His videography and photography skills are put to use in LUX's purpose-built studio and out on location.

Alan Donaldson

Alan Donaldson

Food & Drink Photographer

Alan boasts over 20 years' experience shooting food, drink and hospitality brands. An eye for detail combined with an impressive sector-specific track record, ensures a striking result. Alan is a preferred trainer for Le Cordon Bleu London on subjects relating to food photography and food styling.


Stewart Attwood

Stewart Attwood

Press Photographer

A seasoned and award-winning press photographer whose track record includes shots published in BBC, The Times, Telegraph, Guardian, Herald and Scotsman, to name but a few. Personality and professionalism drive results that capture the attention of picture editors in busy newsrooms UK-wide.

Richie Morgan

Richie Morgan

Filmmaker

A well-respected filmmaker, Richie brings over seven years experience and a full suite of videography skills to the table. From ideas generation, directing and editing, his portfolio includes press-pack footage, adverts, event coverage and mini-documentaries specifically for food & drink.

Laura Robertson

Laura Robertson

Finance Manager

A head for numbers, Laura oversees the day-to-day financial management of LUX, including invoicing and accounts payable.


Alex Nicol

Alex Nicol

Non-Executive Director

Alex Nicol has enjoyed a career developing brands for well known names including Beefeater Gin, Glenmorangie, Scottish & Newcastle and Whyte & Mackay. In 2010 he established Edinburgh Gin alongside his wife Jane; a brand credited with helping to revive the UK gin sector. Today, Alex sits on the LUX Board as a strategic advisor.

Who We Are

Mhairi MacLeod

Mhairi MacLeod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director'.

1/19

Alice Will

Alice Will

Co-Founder, Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for household name food and drink brands and high growth start-ups. Alice was named 'Emerging Director of the Year' by the Institute of Directors.

2/19

Mandy Hamilton

Mandy Hamilton

Senior Designer

A celebrated and experienced designer whose portfolio includes packaging, print, merchandise design and campaign collateral for some of the UK's biggest household name brands. Trained at Glasgow School of Art, Mandy's skill-set enables her to craft designs for ambitious brands looking to make an impact.

3/19

Alec Macfarlane

Alec Macfarlane

Senior Designer

Alec has a wealth of creative experience within the food & drink industry. His portfolio includes a variety of medium, from digital to packaging design for a range of household name brands.

4/19

Oliver Dunn

Oliver Dunn

Designer

A talented and respected creative who specialises in illustration, experiential and graphic design. He is best known for his bold and expressive style and developing brand identity and style guides for a range of client projects.

5/19

Charlotte Leith

Charlotte Leith

Creative Copywriter

An experienced copywriter whose portfolio includes print, social, web and advertising campaigns for brands operating nationally and internationally. Charlotte is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.

6/19

Katy Stollery

Katy Stollery

Communications Account Director

With 15 years’ experience working in communications, Katy delivers award-winning consumer PR campaigns for major brands in the UK and internationally. A whisky specialist, Katy was instrumental in the development of global campaigns for The Famous Grouse as well as UK campaigns for Highland Park and The Macallan.

7/19

Caoilfhionn Maguire

Caoilfhionn Maguire

Senior Social Media Strategist

An award-winning social media strategist, Caoilfhionn has worked on international campaigns with global brands in food, travel and fashion. Her expertise in social listening and social media advertising ensures brands achieve their goals in the social media space. In her spare time, Caoilfhionn works with brands as an Instagram influencer.

8/19

Phil Bolger

Phil Bolger

Social Media Manager

A talented and experienced Social Media Manager with a proven track record of building social media communities for well-known Scottish brands. Phil drives engagement through customer service management and social listening to onboard and nurture brand advocates.

9/19

Sian MacKenzie

Sian MacKenzie

Senior Communications Account Manager

With experience working across the full communications mix for a luxury hotel group and a leading biscuit baker, as well as a range of whisky brands, Sian specialises in PR strategy development, campaign implementation and events management. Passionate about promoting best practice and embracing advances in the wider industry, Sian also sits on the CIPR Scotland Committee.

10/19

Eloise Leeson

Eloise Leeson

Brand Manager

Eloise is an all-round communicator, specialising in PR. Adept at turning words into stories, Eloise works with LUX's clients to communicate a message that’s true to them while seeking out opportunities to gain maximum coverage. Eloise was instrumental in the launch of Deliveroo into the UK.

11/19

Chris Knox

Chris Knox

Senior Project Manager

With 10+ years expertise, Chris has an exceptional track record of delivering a variety of projects and campaigns, both online and offline. Responsible for traffic management and efficiencies, Chris ensures all LUX activity runs on time, on budget and with the ultimate goal of exceeding expectation.

12/19

Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand strategy and product positioning, Leila is a trend-spotter and market analyst. Leila is also adept at bringing brands to life through recipe development and is a Le Cordon Bleu qualified food stylist.

13/19

Zsolt Stefkovics

Zsolt Stefkovics

Content Creator

Zsolt specialises in creating content for social media and digital platforms. His videography and photography skills are put to use in LUX's purpose-built studio and out on location.

14/19

Alan Donaldson

Alan Donaldson

Food & Drink Photographer

Alan boasts over 20 years' experience shooting food, drink and hospitality brands. An eye for detail combined with an impressive sector-specific track record, ensures a striking result. Alan is a preferred trainer for Le Cordon Bleu London on subjects relating to food photography and food styling.

15/19

Stewart Attwood

Stewart Attwood

Press Photographer

A seasoned and award-winning press photographer whose track record includes shots published in BBC, The Times, Telegraph, Guardian, Herald and Scotsman, to name but a few. Personality and professionalism drive results that capture the attention of picture editors in busy newsrooms UK-wide.

16/19

Richie Morgan

Richie Morgan

Filmmaker

A well-respected filmmaker, Richie brings over seven years experience and a full suite of videography skills to the table. From ideas generation, directing and editing, his portfolio includes press-pack footage, adverts, event coverage and mini-documentaries specifically for food & drink.

17/19

Laura Robertson

Laura Robertson

Finance Manager

A head for numbers, Laura oversees the day-to-day financial management of LUX, including invoicing and accounts payable.

18/19

Alex Nicol

Alex Nicol

Non-Executive Director

Alex Nicol has enjoyed a career developing brands for well known names including Beefeater Gin, Glenmorangie, Scottish & Newcastle and Whyte & Mackay. In 2010 he established Edinburgh Gin alongside his wife Jane; a brand credited with helping to revive the UK gin sector. Today, Alex sits on the LUX Board as a strategic advisor.

19/19