About LUX

About LUX

Powered by sector-specific expertise, LUX is an award-winning team of strategists and creatives who create and accelerate food and drink brands.

Who we are

LUX build food and drink brands with purpose; working across a number of different touch points including strategy, design and communications.

Brand Development

Market Research

Research is at the heart of what we do. From market, category and trend analysis and brand audits, to focus groups and tasting panels: data drives change.

Strategy

We are strategic thinkers. From brand strategy through to new product development strategy, we develop purpose driven brands based on insight.

Design

Design is in our DNA. Brand identity, campaigns, and guidelines. Website design and development. Print, packaging and POS: we develop brands with impact.

Content

Content is king, and don’t we know it. Recipe development, videography, photography, film and copywriting, our team is all about good content.

Communications

We want to get the message across. Through PR, influencer engagement, social media, experiential and events: we ensure brands reach consumers in meaningful and engaging ways.

Awards

Awards

Marketing Star Awards 2018: Chairman’s Award for First Time Entry – Winner

Marketing Star Awards 2018: Brand Experience – Winner (Silver)

The Nods 2018: Best Campaign for Social Good – Shortlist

The Nods 2018: Young Creative of the Year, Mhairi Macleod – Winner

The Drum 2018: Inspirational Marketing Leaders of the year – Shortlist

The Drum 2018: Marketing Agency of the year <100 – Commendation

The Drum 2018:  Chairman’s Award – Winner

Edinburgh Business Awards 2017: Best Performing Business (1-10) – Winner

Scottish digital Business Awards 2017: Consumer Engagement Award – Winner

Director of the year Awards 2016: Regional Emerging Director Award – Winner

Scottish Craft Distillers 2015: Social Media, Edinburgh Gin Distillery – Winner

Mhairi Macleod

Mhairi Macleod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director'.

Alice Will

Alice Will

Co-Founder, Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for household name food and drink brands and high growth start-ups. Alice was named 'Emerging Director of the Year' by the Institute of Directors.

Alec Macfarlane

Alec Macfarlane

Senior Designer

Alec has a wealth of creative experience within the food & drink industry. His portfolio includes a variety of medium, from digital to packaging design for a range of household name brands.

Oliver Dunn

Oliver Dunn

Senior Designer

A talented and respected creative who specialises in illustration, experiential and graphic design. He is best known for his bold and expressive style and developing brand identity and style guides for a range of client projects.

Charlotte Leith

Charlotte Leith

Creative Copywriter

An experienced copywriter whose portfolio includes print, social, web and advertising campaigns for brands operating nationally and internationally. Charlotte is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.

Phil Bolger

Phil Bolger

Social Media Manager

A talented and experienced Social Media Manager with a proven track record of building social media communities for well-known Scottish brands. Phil drives engagement through customer service management and social listening to onboard and nurture brand advocates.

Sian Goldsmith

Sian Goldsmith

Senior Communications Account Manager

With experience working across the full communications mix for a luxury hotel group and a leading biscuit baker, as well as a range of whisky brands, Sian specialises in PR strategy development, campaign implementation and events management. Passionate about promoting best practice and embracing advances in the wider industry, Sian also sits on the CIPR Scotland Committee.

Chris Knox

Chris Knox

Senior Project Manager

With 10+ years expertise, Chris has an exceptional track record of delivering a variety of projects and campaigns, both online and offline. Responsible for traffic management and efficiencies, Chris ensures all LUX activity runs on time, on budget and with the ultimate goal of exceeding expectation.

Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand strategy and product positioning, Leila is a trend-spotter and market analyst. Leila is also adept at bringing brands to life through recipe development and is a Le Cordon Bleu qualified food stylist.

Yasmin Jensen Giménez

Yasmin Jensen Giménez

Social Media Manager

An award-winning content strategist specialising in social media, Yasmin has worked on international campaigns with global brands in government, pharmaceuticals, events and FMCG. Her expertise in social media advertising and attribution ensures ROI is always front of mind when devising, creating and optimising campaigns in the digital sphere.

Zsolt Stefkovics

Zsolt Stefkovics

Content Creator

Zsolt specialises in creating content for social media and digital platforms. His videography and photography skills are put to use in LUX's purpose-built studio and out on location.

Alan Donaldson

Alan Donaldson

Food & Drink Photographer

Alan boasts over 20 years' experience shooting food, drink and hospitality brands. An eye for detail combined with an impressive sector-specific track record, ensures a striking result. Alan is a preferred trainer for Le Cordon Bleu London on subjects relating to food photography and food styling.

Stewart Attwood

Stewart Attwood

Press Photographer

A seasoned and award-winning press photographer whose track record includes shots published in BBC, The Times, Telegraph, Guardian, Herald and Scotsman, to name but a few. Personality and professionalism drive results that capture the attention of picture editors in busy newsrooms UK-wide.

Richie Morgan

Richie Morgan

Filmmaker

A well-respected filmmaker, Richie brings over seven years experience and a full suite of videography skills to the table. From ideas generation, directing and editing, his portfolio includes press-pack footage, adverts, event coverage and mini-documentaries specifically for food & drink.

Alex Nicol

Alex Nicol

Non-Executive Director

Alex Nicol has enjoyed a career developing brands for well known names including Beefeater Gin, Glenmorangie, Scottish & Newcastle and Whyte & Mackay. In 2010 he established Edinburgh Gin alongside his wife Jane; a brand credited with helping to revive the UK gin sector. Today, Alex sits on the LUX Board as a strategic advisor.

Edinburgh
4th Floor, Sugar Bond House,
2 Anderson Place, EH6 5NP
+44 (0)131 555 6911