About LUX

About LUX

Powered by sector-specific expertise, LUX is an award-winning, full service agency, comprised of strategists and creatives who create and accelerate food and drink brands.

Who we are

LUX build food and drink brands with purpose; working across strategy, design, content and communications.

Brand Development

Market Research

Research is at the heart of what we do. From market, category and trend analysis and brand audits, to focus groups and tasting panels: data drives change.


We are strategic thinkers. From brand strategy through to new product development strategy, we develop purpose driven brands based on insight.


Design is in our DNA. Brand identity, campaigns, and guidelines. Website design and development. Print, packaging and POS: we develop brands with impact.


Content is king, and don’t we know it. Recipe development, videography, photography, film and copywriting, our team is all about good content.


We want to get the message across. Through PR, influencer engagement, social media, experiential and events: we ensure brands reach consumers in meaningful and engaging ways.


Marketing Star Awards 2019: PR – Edinburgh Gin Botanical Bouquets – Gold

Marketing Star Awards 2019: Drink – Edinburgh Gin at the BAFTAs – Gold

Marketing Star Awards 2019: Food – Mackay’s Marmalade Month – Silver

Marketing Star Awards 2019: Brand Experience – Edinburgh Gin at The BAFTAs – Silver

Marketing Star Awards 2019: PR – The Bay: The Best Chippy in the World – Bronze

Marketing Star Awards 2019: Agency of the Year – Shortlist

Marketing Star Awards 2019: Inspirational Marketing Leader of the Year – Alice Will – Shortlist

Marketing Star Awards 2018: Chairman’s Award for First Time Entry – Winner

Marketing Star Awards 2018: Brand Experience – Edinburgh Gin ‘Spirit of the Festival’ – Silver

The Nods 2018: Best Campaign for Social Good – ‘Love Food Hate Waste’s Festive Food Fight’ – Shortlist

The Nods 2018: Young Creative of the Year, Mhairi Macleod – Winner

The Drum 2018: Inspirational Marketing Leaders of the Year – Shortlist

The Drum 2018: Agency of the year – Commendation

The Drum 2018:  Chairman’s Award – Winner

Edinburgh Business Awards 2017: Best Performing Business – Winner

Scottish digital Business Awards 2017: Consumer Engagement Award – Winner

Director of the year Awards 2016: Regional Emerging Director Award – Winner

27 Maritime Street Edinburgh