Research is at the heart of what we do. From market, category and trend analysis and brand audits, to focus groups and tasting panels: data drives change.
We are strategic thinkers. From brand strategy through to new product development strategy, we develop purpose driven brands based on insight.
Design is in our DNA. Brand identity, campaigns, and guidelines. Website design and development. Print, packaging and POS: we develop brands with impact.
Content is king, and don’t we know it. Recipe development, videography, photography, film and copywriting, our team is all about good content.
We want to get the message across. Through PR, influencer engagement, social media, experiential and events: we ensure brands reach consumers in meaningful and engaging ways.
Marketing Star Awards 2019: PR – Edinburgh Gin Botanical Bouquets – Gold
Marketing Star Awards 2019: Drink – Edinburgh Gin at the BAFTAs – Gold
Marketing Star Awards 2019: Food – Mackay’s Marmalade Month – Silver
Marketing Star Awards 2019: Brand Experience – Edinburgh Gin at The BAFTAs – Silver
Marketing Star Awards 2019: PR – The Bay: The Best Chippy in the World – Bronze
Marketing Star Awards 2019: Agency of the Year – Shortlist
Marketing Star Awards 2019: Inspirational Marketing Leader of the Year – Alice Will – Shortlist
Marketing Star Awards 2018: Chairman’s Award for First Time Entry – Winner
Marketing Star Awards 2018: Brand Experience – Edinburgh Gin ‘Spirit of the Festival’ – Silver
The Nods 2018: Best Campaign for Social Good – ‘Love Food Hate Waste’s Festive Food Fight’ – Shortlist
The Nods 2018: Young Creative of the Year, Mhairi Macleod – Winner
The Drum 2018: Inspirational Marketing Leaders of the Year – Shortlist
The Drum 2018: Agency of the year – Commendation
The Drum 2018: Chairman’s Award – Winner
Edinburgh Business Awards 2017: Best Performing Business – Winner
Scottish digital Business Awards 2017: Consumer Engagement Award – Winner
Director of the year Awards 2016: Regional Emerging Director Award – Winner
Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director'.
Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for household name food and drink brands and high growth start-ups. Alice was named 'Emerging Director of the Year' by the Institute of Directors.
With 8 years of agency experience, specifically in FMCG and integrated consumer campaigns, Lynsey plays a leading role in overseeing client servicing across LUX clients. In addition, Lynsey also supports the LUX Directors on strategy, ensuring this is implemented in line with strategic priorities, timescales, and budgets.
With 10+ years expertise, Chris has an exceptional track record of delivering a variety of projects and campaigns, both online and offline. Responsible for traffic management and efficiencies, Chris ensures all LUX activity runs on time, on budget and with the ultimate goal of exceeding expectation.
A talented and respected creative who specialises in illustration, experiential and graphic design. He is best known for his bold and expressive style and developing brand identity and style guides for a range of client projects.
An experienced copywriter whose portfolio includes print, social, web and advertising campaigns for brands operating nationally and internationally. Charlotte is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.
Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand strategy and product positioning, Leila is a trend-spotter and market analyst. Leila is also adept at bringing brands to life through recipe development and is a Le Cordon Bleu qualified food stylist.
With experience working across the full communications mix for a luxury hotel group and a leading biscuit baker, as well as a range of whisky brands, Sian specialises in PR strategy development, campaign implementation and events management. Passionate about promoting best practice and embracing advances in the wider industry, Sian also sits on the CIPR Scotland Committee.
Whether it's working with national restaurant groups or launching consumer behaviour change campaigns, Laura has worked across a wide range of consumer brand and public sector projects. Laura is all about the bigger picture, helping brands navigate the ever-changing environment and supporting them to effectively and efficiently communicate with core audiences.
Anna is a creative, specialising in design, with experience across multiple disciplines including design, branding and marketing. Her cross-sector experience, and flexible skillset allow her to think outside of the box, delivering exciting work with impact.
A talented and experienced Social Media Manager with a proven track record of building social media communities for well-known Scottish brands. Phil drives engagement through customer service management and social listening to onboard and nurture brand advocates.
An award-winning content strategist specialising in social media, Yasmin has worked on international campaigns with global brands in government, pharmaceuticals, events and FMCG. Her expertise in social media advertising and attribution ensures ROI is always front of mind when devising, creating and optimising campaigns in the digital sphere.
A skilled social media manager and copywriter, Robin's portfolio covers print, digital and video campaigns for premium brands. A passionate food and drinks writer, Robin enjoys bringing brand stories to life.
Lynne has already worked on a variety of high profile PR campaigns since beginning her career in PR, from leading high street favourites to public sector bodies. Passionate about all things food and drink, Lynne is interested in adopting the evolving practices of the wider PR industry to develop and add value to the brands she works with.
With a background in logistics, Murray plays a key role in ensuring the smooth delivery of projects across the LUX team. As well as overseeing day-to-day management of the LUX Studio, Murray also supports as a runner on photography & video shoots.
Alex Nicol has enjoyed a career developing brands for well known names including Beefeater Gin, Glenmorangie, Scottish & Newcastle and Whyte & Mackay. In 2010 he established Edinburgh Gin alongside his wife Jane; a brand credited with helping to revive the UK gin sector. Today, Alex sits on the LUX Board as a strategic advisor.