About LUX

About LUX

Powered by sector-specific expertise, LUX is an award-winning, full service agency, comprised of strategists and creatives who create and accelerate food and drink brands.

Who we are

LUX build food and drink brands with purpose; working across strategy, design, content and communications.

Brand Development

Market Research

Research is at the heart of what we do. From market, category and trend analysis and brand audits, to focus groups and tasting panels: data drives change.


We are strategic thinkers. From brand strategy through to new product development strategy, we develop purpose driven brands based on insight.


Design is in our DNA. Brand identity, campaigns, and guidelines. Website design and development. Print, packaging and POS: we develop brands with impact.


Content is king, and don’t we know it. Recipe development, videography, photography, film and copywriting, our team is all about good content.


We want to get the message across. Through PR, influencer engagement, social media, experiential and events: we ensure brands reach consumers in meaningful and engaging ways.


Marketing Star Awards 2019: PR – Edinburgh Gin Botanical Bouquets – Gold

Marketing Star Awards 2019: Drink – Edinburgh Gin at the BAFTAs – Gold

Marketing Star Awards 2019: Food – Mackay’s Marmalade Month – Silver

Marketing Star Awards 2019: Brand Experience – Edinburgh Gin at The BAFTAs – Silver

Marketing Star Awards 2019: PR – The Bay: The Best Chippy in the World – Bronze

Marketing Star Awards 2019: Agency of the Year – Shortlist

Marketing Star Awards 2019: Inspirational Marketing Leader of the Year – Alice Will – Shortlist

Marketing Star Awards 2018: Chairman’s Award for First Time Entry – Winner

Marketing Star Awards 2018: Brand Experience – Edinburgh Gin ‘Spirit of the Festival’ – Silver

The Nods 2018: Best Campaign for Social Good – ‘Love Food Hate Waste’s Festive Food Fight’ – Shortlist

The Nods 2018: Young Creative of the Year, Mhairi Macleod – Winner

The Drum 2018: Inspirational Marketing Leaders of the Year – Shortlist

The Drum 2018: Agency of the year – Commendation

The Drum 2018:  Chairman’s Award – Winner

Edinburgh Business Awards 2017: Best Performing Business – Winner

Scottish digital Business Awards 2017: Consumer Engagement Award – Winner

Director of the year Awards 2016: Regional Emerging Director Award – Winner

Mhairi Macleod

Mhairi Macleod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director'.

Alice Will

Alice Will

Co-Founder, Creative Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for household name food and drink brands and high growth start-ups. Alice was named 'Emerging Director of the Year' by the Institute of Directors.

Sian Goldsmith

Sian Goldsmith

Communications Director

With experience working across the full communications mix, Sian specialises in PR strategy development and campaign execution adopting an insights-led approach from the point of planning. Passionate about promoting best practice and embracing advances in the wider industry, Sian mentors students at Queen Margaret University and also sits on the CIPR Scotland Committee.

Oliver Dunn

Oliver Dunn

Design Director

Oliver is an experienced Senior Designer with over 8 years of agency and in-house experience in and around the UK. With a portfolio spanning across brand identity, art direction & illustration, Oliver thrives on demonstrating great attention to detail, exceptional design and adopting an innovative approach to all the work he creates .

Chris Knox

Chris Knox

Senior Project Manager

With 10+ years expertise, Chris has an exceptional track record of delivering a variety of projects and campaigns, both online and offline. Responsible for traffic management and efficiencies, Chris ensures all LUX activity runs on time, on budget and with the ultimate goal of exceeding expectation.

Charlotte Leith

Charlotte Leith

Senior Creative Planner

An experienced copywriter whose portfolio includes print, social, web and advertising campaigns for brands operating nationally and internationally. Charlotte is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.

Jo Carr

Jo Carr

Senior Designer

Jo has 5 years of creative agency experience behind her, working with global food and drinks brands. Her portfolio showcases a wide range of work including packaging design, branding, art direction, and experiential design, working with a diverse range of brands from home-grown Scottish whisky to nationwide Seafood campaigns. Jo’s passion for design is closely linked with her love for food and drink and she brings great energy to a team.

Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand strategy and product positioning, Leila is a trend-spotter and market analyst. Leila is also adept at bringing brands to life through recipe development and is a Le Cordon Bleu qualified food stylist.

Robin Gille

Robin Gille

Digital Manager

A skilled social media manager and copywriter, Robin's portfolio covers print, digital and video campaigns for premium brands. A passionate food and drinks writer, Robin enjoys bringing brand stories to life.

Lynne Webster

Lynne Webster

Public Relations Manager

Lynne has already worked on a variety of high profile PR campaigns since beginning her career in PR, from leading high street favourites to public sector bodies. Passionate about all things food and drink, Lynne is interested in adopting the evolving practices of the wider PR industry to develop and add value to the brands she works with.

27 Maritime Street Edinburgh