Talking Trends Conference – Scotland Food & Drink – 27th April 2017


LUX invites you to join us for an interactive conference in partnership with Scottish Enterprise. Designed specifically for Scottish food and drink businesses, the conferences looks to harness the latest developments and trends in communications.


Thu, 27 Apr 2017 (8:45am to 16:00pm)

Click here to book you place:

Booking Link

Directions to Perth Concert Hall:


Scotland Food & Drink Network brings you ‘Talking Trends’a One-Day Conference for Food & Drink Businesses

At the event you can sign up for ‘hands-on practical workshops covering social media advertising, PR, influencer engagement and content creation.

We know you like the chance to talk to the experts, so we will have one-to-one surgery sessions and industry panels that will  give you up to the minute knowledge and skills that you will be able to put into practice on the day and after you leave the event.

Ambitious food and drink businesses of all sizes are invited to attend Talking Trends, run by an award-winning team of trainers who work entirely in food and drink communications.

Eligibility: This conference has been designed specifically for food & drink businesses based in Scotland.

This event features interactive hands-on workshops so you will need to bring a fully charged web-enabled device to get the best out of the day

Talking Trends Workshops :

How to Grow Your Audience Using Social Media:

  • Top tips on how to grow fans organically across Facebook, Twitter and Instagram
  • A guide to current trends and up-to-date platform functionality
  • How to successfully use community management attract new fans as well as retain current ones
  • Note: Participants are asked to come equipped with laptops

How to Write a Winning Press Release:

  • Top tips on finding an angle that will appeal to journalists
  • A checklist for creating press releases that save journalists time, clearly communicate your story and are placed in the right pages
  • Real life examples of press releases that journalists love & loathe
  • Note: Participants are asked to come equipped with laptops

Mobile Hacks for Creating Food and Drink Content:

  • A tool kit of free to use smartphone apps that improve efficiency and the end results
  • How to confidently navigate challenges presented in different food production environments in order to get the best content possible
  • Composition and food styling tips when using a mobile phone for photography and video
  • Note: Participants are asked to come equipped with smartphones

Maximise Sales using Social Media Advertising:

  • A step-by-step walkthrough of Facebook Ads Manager
  • Information on how to build targeted audiences suitable to your business
  • How to build key campaigns including: promoted posts and promoted pages
  • How to monitor success and measure results
  • Note: Participants are asked to come equipped with laptops

How to Reach and Engage Influencers:

  • How to identify relevant influencers
  • How to onboard, engage and partner with influencers
  • How to manage expectations and get the most out of your partnership

Trainer bios:

As the UK’s only full-service communications agency dedicated to food & drink, we are proud to combine passion with sector-specific expertise.

Alice Will – Co-founder, Director
A born strategist, Alice will share her years of experience creating powerful campaigns for ambitious food and drink brands working at start-up level through to global household names.

Mhairi MacLeod – Co-founder, Director
A former Herald journalist and food & drink writer, Mhairi will be sharing insider tips on engaging media, how to work with bloggers plus introducing attendees to a number of influential editors.

Laura Blackhurst – Head of Social Media
As LUX’s Head of Social, Laura will be imparting strategic knowledge on the use of social media advertising and current trends that help grow your audience quickly and effectively.

Leila Kean – Senior Brand Developer
A hospitality veteran turned brand strategist and Cordon Bleu trained food stylist, Leila will be sharing insights into creating flawless content in a range of fast paced food production environments.

Chris Melvin – Designer & Content Producer
An agile content creator, Chris specialises in graphics, video and photography. Chris will be sharing actionable mobile hacks for creating powerful content with your smartphone.

The Scotland Food & Drink Network is funded by Scottish Enterprise and delivered as a partnership project between Scotland Food & Drink and Highlands & Islands Enterprise.


Alison Beddie


[email protected]


Perth Concert Hall
Mill Street


01224 252075

About the author

Alice Will

Alice Will

Strategy Director

Passionate about the power of marketing to enable brands to achieve their goals, Alice leads the team in the creation of powerful campaigns.