LUX

Christmas Gin

Social Media Launch

Christmas Gin

Edinburgh Gin announced the launch of Christmas Gin on social media, in order to drive brand awareness and online sales.

Through running a daily optimised and monitored Facebook retargeting campaign, adverts were served to those who had previously visited specific product pages on the Edinburgh Gin website.

  • The Facebook community grew by 10%
  • Facebook advertising reached 28,478 people, at an average cost of only £0.03 per engagement
  • Retargeting drove 346 clicks to Edinburgh Gin’s online shop, at a low cost of £0.44 per website click
  • Facebook content during the launch period reached over half a million people
  • Twitter amassed over 350,000 impressions during the campaign
  • Twitter drove over 3,000 website clicks – an increase of 57%
  • Several Edinburgh Gin products sold out on the online shop less than a week into the campaign
  • Website traffic increased by 117%.
  • 31% of all website traffic was driven directly from social, with 1,707 clicks through to the Christmas Gin product page from Facebook and Twitter