LUX

An exceptional team of creatives & strategists

About Us

LUX is the UK’s first and only full service brand and communications agency dedicated to food & drink.

An award-winning team of strategists and creatives, our passion and knowledge of the food & drink industry enables us to empower brands within it.

We are commercially-minded, striving to deliver the best use of marketing spend in alignment with our clients’ objectives.

Based in the LUX Food & Drink Studio – a purpose-built photography, video and new product development kitchen – we produce content, campaigns and collateral with food & drink at its core.

Awards & Partners

Our sector-specific expertise is reflected in awards that include Edinburgh Chamber of Commerce ‘Best Performing Business 2017’, Herald ‘Digital Professional of the Year 2016/17’ and Craft Distillers ‘Best Use of Social Media’.

LUX is a member of Scotland Food & Drink, working closely with the organisation and offering a member benefit. LUX is a go-to trainer for the Scottish Food & Drink Federation and Scotland Food & Drink Network.

About Us

Who We Are

Mhairi Macleod

Mhairi Macleod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director' 2016.

Alice Will

Alice Will

Co-Founder, Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for ambitious food and drink businesses. Alice was named 'Emerging Director of the Year' by the Institute of Directors in 2016.

Laura Blackhurst

Laura Blackhurst

Head of Social Media

Laura is our Head of Social, responsible for utilising the full suite of social for our clients. From developing robust social media strategies through to advertising and insights, Laura acts as guardian of clients’ online presences. Laura is currently shortlisted as 'Digital Professional of the Year' in the Herald Business Awards 2016.


Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand identity and strategy, she relishes time spent on category analysis and trend-spotting. Leila is adept at bringing brands to life through recipe development and food styling.

Mandy Hamilton

Mandy Hamilton

Senior Designer

A celebrated and experienced designer whose portfolio includes packaging, print, merchandise design and campaign collateral for some of the UK's biggest household name brands. Mandy's skill-set enables her to craft designs for ambitious brands looking to make an impact.

Emily Gray

Emily Gray

Senior Brand Manager

Emily comes from a broad marketing background in the food & drink industry, with experience in copywriting, campaign management and analysis. With a digital focus, she compiles communications strategies, writes compelling content and leads campaigns from start to finish.


Eloise Leeson

Eloise Leeson

Brand Manager

Eloise is an all-round communicator and digital enthusiast, with an excellent background acquired in food & drink brands and PR. Eloise turns words into stories, working with our clients to communicate a message that’s true to them, offering strategic advice to gain maximum coverage.

Jen Clarke

Jen Clarke

Project Manager

Jen utilises a broad spectrum of marketing skills to manage, analyse and report on digital activity as well as plan and deliver marketing campaigns. She’s the first port of call for many of our clients and oversees the optimisation and delivery of all campaigns.

Emma Fraser

Emma Fraser

Copywriter

An experienced copywriter whose portfolio includes print, email, web and advertising campaigns for brands operating nationally and internationally. Emma is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.


Chris Melvin

Chris Melvin

Designer & Content Producer

Chris is an agile content creator, able to see projects from A-Z through his experience in both copywriting and design. Skilled in producing multimedia content for digital and print, Chris supports the team in delivering polished assets for our clients.

Kelly Bean

Kelly Bean

Social Media Executive

Social media-savvy Kelly is LUX's community manager, acting as the online customer service touchpoint for all social channels. With up-to-the-minute digital knowledge, eagle-eyed attention to detail and a hunger for metrics, Kelly ensures that no trend goes under the LUX radar.

Richie Morgan

Richie Morgan

Videographer

A well-respected filmmaker, Richie brings over seven years experience and a full suite of videography skills to the table. From ideas generation, directing and editing, his portfolio includes press-pack footage, adverts, event coverage and mini-documentaries specifically for food & drink.


Stewart Attwood

Stewart Attwood

Press Photographer

A seasoned and award-winning press photographer whose track record includes shots published in BBC, The Times, Telegraph, Guardian, Herald and Scotsman, to name but a few. Personality and professionalism drive results that capture the attention of picture editors in busy newsrooms UK-wide.

Alan Donaldson

Alan Donaldson

Food & Drink Photographer

Alan boasts over 20 years' experience shooting food, drink and hospitality brands. An eye for detail combined with an impressive sector-specific track record, ensures a striking result. Alan is a preferred trainer for Le Cordon Bleu London on subjects relating to food photography and food styling.

Paul Fraser

Paul Fraser

Web Developer

Well-versed in developing websites for food & drink brands, Paul synthesises brand identities with user-friendly websites, delivering impressive websites that are tailored to different audiences and KPIs. Paul specialises in combining custom-built functionality with open source solutions to create a bespoke yet cost effective result.


Rod Petrie

Rod Petrie

Finance Manager

With a head for numbers and financial planning, Rod leads on all aspects of LUX's finances. Rod is your contact for invoicing and accounts payable, bringing with him years of experience in accounting, investments and the 'big four' of banking.

Who We Are

Mhairi Macleod

Mhairi Macleod

Co-Founder, Director

Mhairi is passionate about building new partnerships with the very best in food and drink. Mhairi honed her craft working on digital strategy with a host of international brands before earning a coveted place among the Drum's 'Top 30 under 30' & Institute of Directors 'Emerging Director' 2016.

1/16

Alice Will

Alice Will

Co-Founder, Director

Alice is a born strategist and planner. She leads the team in the strategic and creative development of brands, ensuring on point positioning to drive results for ambitious food and drink businesses. Alice was named 'Emerging Director of the Year' by the Institute of Directors in 2016.

2/16

Laura Blackhurst

Laura Blackhurst

Head of Social Media

Laura is our Head of Social, responsible for utilising the full suite of social for our clients. From developing robust social media strategies through to advertising and insights, Laura acts as guardian of clients’ online presences. Laura is currently shortlisted as 'Digital Professional of the Year' in the Herald Business Awards 2016.

3/16

Leila Kean

Leila Kean

Senior Brand Developer

Leila's food & drink knowledge is underpinned by 15+ years in hospitality. Skilled in developing brand identity and strategy, she relishes time spent on category analysis and trend-spotting. Leila is adept at bringing brands to life through recipe development and food styling.

4/16

Mandy Hamilton

Mandy Hamilton

Senior Designer

A celebrated and experienced designer whose portfolio includes packaging, print, merchandise design and campaign collateral for some of the UK's biggest household name brands. Mandy's skill-set enables her to craft designs for ambitious brands looking to make an impact.

5/16

Emily Gray

Emily Gray

Senior Brand Manager

Emily comes from a broad marketing background in the food & drink industry, with experience in copywriting, campaign management and analysis. With a digital focus, she compiles communications strategies, writes compelling content and leads campaigns from start to finish.

6/16

Eloise Leeson

Eloise Leeson

Brand Manager

Eloise is an all-round communicator and digital enthusiast, with an excellent background acquired in food & drink brands and PR. Eloise turns words into stories, working with our clients to communicate a message that’s true to them, offering strategic advice to gain maximum coverage.

7/16

Jen Clarke

Jen Clarke

Project Manager

Jen utilises a broad spectrum of marketing skills to manage, analyse and report on digital activity as well as plan and deliver marketing campaigns. She’s the first port of call for many of our clients and oversees the optimisation and delivery of all campaigns.

8/16

Emma Fraser

Emma Fraser

Copywriter

An experienced copywriter whose portfolio includes print, email, web and advertising campaigns for brands operating nationally and internationally. Emma is responsible for crafting and developing brands' house style and tone of voice that isn't just recognisable but yields results.

9/16

Chris Melvin

Chris Melvin

Designer & Content Producer

Chris is an agile content creator, able to see projects from A-Z through his experience in both copywriting and design. Skilled in producing multimedia content for digital and print, Chris supports the team in delivering polished assets for our clients.

10/16

Kelly Bean

Kelly Bean

Social Media Executive

Social media-savvy Kelly is LUX's community manager, acting as the online customer service touchpoint for all social channels. With up-to-the-minute digital knowledge, eagle-eyed attention to detail and a hunger for metrics, Kelly ensures that no trend goes under the LUX radar.

11/16

Richie Morgan

Richie Morgan

Videographer

A well-respected filmmaker, Richie brings over seven years experience and a full suite of videography skills to the table. From ideas generation, directing and editing, his portfolio includes press-pack footage, adverts, event coverage and mini-documentaries specifically for food & drink.

12/16

Stewart Attwood

Stewart Attwood

Press Photographer

A seasoned and award-winning press photographer whose track record includes shots published in BBC, The Times, Telegraph, Guardian, Herald and Scotsman, to name but a few. Personality and professionalism drive results that capture the attention of picture editors in busy newsrooms UK-wide.

13/16

Alan Donaldson

Alan Donaldson

Food & Drink Photographer

Alan boasts over 20 years' experience shooting food, drink and hospitality brands. An eye for detail combined with an impressive sector-specific track record, ensures a striking result. Alan is a preferred trainer for Le Cordon Bleu London on subjects relating to food photography and food styling.

14/16

Paul Fraser

Paul Fraser

Web Developer

Well-versed in developing websites for food & drink brands, Paul synthesises brand identities with user-friendly websites, delivering impressive websites that are tailored to different audiences and KPIs. Paul specialises in combining custom-built functionality with open source solutions to create a bespoke yet cost effective result.

15/16

Rod Petrie

Rod Petrie

Finance Manager

With a head for numbers and financial planning, Rod leads on all aspects of LUX's finances. Rod is your contact for invoicing and accounts payable, bringing with him years of experience in accounting, investments and the 'big four' of banking.

16/16