LUX invites you to join us for an interactive conference in partnership with Scottish Enterprise. Designed specifically for Scottish food and drink businesses, the conferences looks to harness the latest developments and trends in communications.
Thu, 27 Apr 2017 (8:45am to 16:00pm)
Scotland Food & Drink Network brings you ‘Talking Trends’a One-Day Conference for Food & Drink Businesses
At the event you can sign up for ‘hands-on practical workshops covering social media advertising, PR, influencer engagement and content creation.
We know you like the chance to talk to the experts, so we will have one-to-one surgery sessions and industry panels that will give you up to the minute knowledge and skills that you will be able to put into practice on the day and after you leave the event.
Ambitious food and drink businesses of all sizes are invited to attend Talking Trends, run by an award-winning team of trainers who work entirely in food and drink communications.
Eligibility: This conference has been designed specifically for food & drink businesses based in Scotland.
This event features interactive hands-on workshops so you will need to bring a fully charged web-enabled device to get the best out of the day
How to Grow Your Audience Using Social Media:
How to Write a Winning Press Release:
Mobile Hacks for Creating Food and Drink Content:
Maximise Sales using Social Media Advertising:
How to Reach and Engage Influencers:
As the UK’s only full-service communications agency dedicated to food & drink, we are proud to combine passion with sector-specific expertise.
Alice Will – Co-founder, Director
A born strategist, Alice will share her years of experience creating powerful campaigns for ambitious food and drink brands working at start-up level through to global household names.
Mhairi MacLeod – Co-founder, Director
A former Herald journalist and food & drink writer, Mhairi will be sharing insider tips on engaging media, how to work with bloggers plus introducing attendees to a number of influential editors.
Laura Blackhurst – Head of Social Media
As LUX’s Head of Social, Laura will be imparting strategic knowledge on the use of social media advertising and current trends that help grow your audience quickly and effectively.
Leila Kean – Senior Brand Developer
A hospitality veteran turned brand strategist and Cordon Bleu trained food stylist, Leila will be sharing insights into creating flawless content in a range of fast paced food production environments.
Chris Melvin – Designer & Content Producer
An agile content creator, Chris specialises in graphics, video and photography. Chris will be sharing actionable mobile hacks for creating powerful content with your smartphone.
The Scotland Food & Drink Network is funded by Scottish Enterprise and delivered as a partnership project between Scotland Food & Drink and Highlands & Islands Enterprise.
Perth Concert Hall